In some parts of the world, both brand and status go hand in hand. In some sectors as well, for example, the beauty and lifestyle sectors, including fashion and cosmetics, this is a prevalent trend that has taken over society. When you think of some brand names, you can immediately associate them with a certain ‘class’ of people. For example, high-end fashion designer brands such as Chanel, Calvin Klein, Dior, all have a certain unmatched status to them. Words come to mind when we think about these, like rich, expensive, stunning, sleek, well-tailored for instance.
On the other spectrum when we think about brands such as Nike, Adidas, or Reebok, we immediately associate them with sports and sporting activities, and famous players who are brand ambassadors for each of them. One essential component to think about before even starting to choose your company name is defining your target market, this will build a base for you to start on the right footing. Learn how to do this using some online resources such as this one.
A Brand Name with Meaning
Any successful business or marketing company for that matter will tell you, you must create a company name that has ‘meaning’ to its customers and potentials clients. It’s similar to people when we meet strangers for the first time and are told their names, we either remember them because we associate some kind of meaning to them, or we forget them because it doesn’t have any meaning to us.
In the same way, businesses need to stick in your mind. But how do you get there? When thinking about a name that sticks, what are the elements to look out for?
The cosmetic industry, for instance, is another sector that has well-thought-out and meaningful names. Companies such as L’Oréal, Unilever, Coty, Estee Lauder, Dior, Maybelline to name a few, all have been around for decades and continue to grow, not just because they make brilliant products, but also because they have brilliant names that can’t be forgotten very easily.
There are new skincare product companies and cosmetic companies mushrooming up almost every year. Now with the trend being Vegan, that’s an entirely new sector on its own and so are its products. So to keep ahead of the competition, below are a few things to ask yourself when choosing the best skincare product names for a particular niche of customers that you will be targeting, or any other cosmetic company’s name for that matter:
- Does it fit their personality types?
- Will the name last?
- Is it too hyped up/fashionable?
- Is it easy for everyone to pronounce?
- Is it memorable?
- Does it have meaning to a particular audience? i.e. is it targeting young or old, well- established or new generation?
- If you had to abbreviate it, does it still make sense and look presentable?
- Sometimes names get shortened, if this is the case will it still make sense?
Brand names can be simple, they do not have to be complicated and most of the successful ones are. They are either comprised of one word or two but not more. The other thing that it is, familiar. If it sounds familiar, you have a winner. It could be anything from your name to the country you work in or even the ingredient that’s in the cosmetic products, just keep it simple and to the point. Finding the right name, let alone one that has not already been taken, can be difficult but it can also be done with the right ideas in mind. You can read more about this https://www.forbes.com/sites/allbusiness/2016/10/23/12-tips-for-naming-your-startup-business/
The plain and simple truth of the matter is that when you are running a business you not only want your services to be professional but you also want to sound professional, because believe it or not, people would rather do business with someone who owns a business that sounds serious and professional rather than a funny or offensive sounding business.
You wouldn’t call a travel company ‘Crash-Test-Dummy’ would you? The association may just put frequent travelers off. Once you’ve discovered the perfect name for your business it helps set the foundation for it, because the next steps will be to add this name and logo to all your business stationery for instance, and of course your business card, which you will be handing over to a lot of potential buyers or investors.
All in all, it needs to fit the trade. Much in the same way as a bakery should be called ‘The Beer Barrel’ for instance, a cosmetic or any other company should not be called anything different from what it sells, as consumers will get very confused and may get put-off from your business and go to your simpler competitors whose name clearly states what they do. As cliché as it may sound, you need to think in a ‘360-way’ with this one. Read more about this online.
Last but not least, if you do struggle to find a name that fits, try and include a descriptive caption to go with it. Companies such as LUSH have done this. If you think about it, just reading the name LUSH, could mean anything, but they have added the caption ‘Fresh Handmade Cosmetics’ beneath it, so people know