Asos Partnered with African Designer Chichia and created Perfection

ChiChia is the name of designer Christine Mhando’s brand which is currently sold on mega-sites like Not Just A Label.

Each collection by ChiChia consists of an eclectic range of dresses and separates in modern wearable silhouettes and styles in a variety of succulent colors. ChiChia’s intelligent use of eye-catching colorful prints in natural fabrics intermixed with beautiful embellishments and intricate detailing makes every piece uniquely innovative and a timeless addition to anyone’s wardrobe.

ChiChia has gained a cult following on the online blog circuit as well as extensive press attention in distinguished publications such as Grazia, Marie Claire, Cosmopolitan and Vogue Italia. The new collaboration with ASOS only cements the up-and-coming designers fashion street cred and with fans including Beyonce, ChiChia is fastly becoming recognized as an international African brand that modernizes and transforms traditional East African textiles into stylish, contemporary and considered fashionable attire.